There Are Plenty of "Famous" People You Would Not Call For Help!
by George L. Rosario, Speaker, CEO & Co-Founder at GC Rosario Group
by George L. Rosario, Speaker, CEO & Co-Founder at GC Rosario Group
We've Had 10 Thousand Followers, And 10 Million Followers. Quantity Over Quality Always Wins!!!
What do Saddam Hussein Abd al-Majid al-Tikriti, Osama Bin Laden, Adolf Hitler, Pablo Escobar, Ted Bundy, Jeffrey Dahmer, Charles Manson, Joseph Kony, Fidel Castro, Vladimir Putin, Hillary Clinton, Sammy Gravano, Jussie Smollett, Miley Cyrus, R. Kelly, Marilyn Manson, Kim Kardashian and Hunter Biden have in common? They are all famous and you would probably not want to leave your children with them unmonitored for a year. Fame is not enough to make you trustworthy enough to be called preferred.
In today's noisy online space, only those who are adapting and delivering are winning. There are plenty of people out there with millions of followers and $10 in the bank. Then there are those that are operating under the radar and are capitalizing on word of mouth, referral business. They have figured out how to become preferred in the eyes of their targeted audience, and they have secured their place in the game. That right there is true power!
Here are two truths that will help you go from merely being known to being preferred:
In growing any audience, many will tell you that it is important to "build up the numbers." There’s this mistaken idea that if you get as many people as possible to follow your brand, all your growth, production, prosperity, advancement, productivity and success issues will be solved. I say, build up your engagement. Build up your real connections. Build up loyal supporters.
Am I saying that it isn't important to drive traffic to your online platforms? Of course not. I love that my two websites (GCRosarioGroup.com and GeorgeRosario.com) are outperforming sites that have spent a lot of money trying to draw people to them. I am proud that my consulting team at GC Rosario Group has helped companies like AXE Trailers, BrandStar, Darryl Davis' Power Program, Coldwell Banker, and others increase traffic to their websites. Having a massive quantity of followers will never hurt your brand, but making them quality followers will always lead to greater success.
I've always told people you should not focus on recruiting or chasing followers, because you then become the follower. It is far more important to attract followers. Traffic is a commodity in today's noisy world, that is worthless and means nothing if it doesn't lead to decisive, productive, authentic, communicative action. So instead of focusing on quantity, my team focuses on getting you quality and therefore measuring the ROI per follower. Don't just have the audience. Learn how to monetize the audience by authentically engaging your audience.
Startups often fall into the numbers game, but they are not exclusively guilty of this. There are celebrities that fall apart if they lose a few thousand followers on their social media, but who never actually interact with these followers. There are politicians who think that the number of followers on their social media accounts will translate into voters. Did you know that both President Donald J. Trump and President Joe Biden had just as many haters following them on social media as they had fans? As a matter of fact, the Kardashians have more haters following them on social media than they have fans!
Meanwhile, Great American Media which owns Great American Family, Great American Living, and a slew of other Christian, faith-based, family friendly, non-compromising programing platforms that are quickly climbing the success ladder of today's entertainment media scene. See, in a space where most programming has gone far-left liberal, adopting the woke, cancel culture mentality, the folks at GAC Media, LLC*, led by private equity investor Tom Hicks, and William J. "Bill" Abbott (former President and CEO of Crown Media Family Networks, the parent of Hallmark Channel and Hallmark Movies & Mysteries), have taken a brave stand against the norm. These folks took a leap of faith (literally), not focused on acquiring fake followers. They went against the current flow in the entertainment business to offer the American public a more wholesome alternative the whole family can enjoy.
GAC Media LLC, dba Great American Media Owns of Great American Family & Great American Living
*GAC Media, LLC, doing business as Great American Media, is a Fort Worth, Texas-based media company, and owner of the U.S. cable networks Great American Family and Great American Living. You can learn a lot more about this wholesome American love project at Great American Community.
Stop worrying about the number of followers and focus more on the number of authentic followers who are actually interacting with you. If you have 1,000,000 followers on Instagram but only 1% interacts with you (like, share and comment), you probably bought most of your followers. If someone likes your stuff, like theirs, share theirs, connect with them, comment on their posts, and if possible, support their business, organization, etc., if it aligns with your own values, mission and vision.
1,000,000 Followers Who Do Not Engage With You Are Nothing More Than Online Noise.
Whether you are offering a physical product or a service, at the end of the day you are selling trust in your brand. So find the most productive way to offer your product or service, and make sure your customers and clients are satisfied. Let them be your walking billboard and let them build your traffic for you.
The above advice is true for business, political campaigns, churches, schools, etc. Any business or service endeavor that depends on your ability to convince people to choose you over the competition will rely on authentic engagement over fake numbers.
Candace Cameron Bure, Executive, Producer & Actress at GAC Family & Sibling Channel GAC Living
Before you launch your brand, make sure you know what your brand stands for. For example, Candace Cameron Bure, the refreshing Christian face of the GAC Media, LLC, doing business as Great American Media has made it perfectly clear that her brand stands for traditional Christian values. While some are expressing opposition to what they call "non-inclusive programming", the vast majority of Americans are supportive of the networks move away from the wokeness norm in today's woke media world, and are in favor of it's non-compromising dedication to Christian, Bible-based principles.
Kirk Thomas Cameron (Born October 12, 1970) American Actor and Evangelist
Her brother, Kirk Cameron is also on a faith-based journey. Kirk Cameron is known by millions as “Mike Seaver” from the 1980’s hit sit-com, GROWING PAINS. Since then, he’s invested his time and energy into faith and family-focused films, television shows, and live events. These projects include FIREPROOF -the marriage-centered film that became the #1 inspirational movie of the year. (taken from his website).
CONCLUSION:
Know what your brand stands for. Stand firm on your beliefs, your mission statement and your values. Push past the opposition. Be brave enough to go against the norm, if it is not flowing in the direction of what God has assigned for you in your life. Stay true and authentic to who you are, and who you have been called to become. The right followers will find a path or build a bridge to you and your brand will find sustained success. Don't just seek fame. Strive to be preferred.
ABOUT THE AUTHOR:
In today's noisy online space, only those who are adapting and delivering are winning. There are plenty of people out there with millions of followers and $10 in the bank. Then there are those that are operating under the radar and are capitalizing on word of mouth, referral business. They have figured out how to become preferred in the eyes of their targeted audience, and they have secured their place in the game. That right there is true power!
Here are two truths that will help you go from merely being known to being preferred:
- Truth #1: 10 real, authentic, loyal fans are worth more than 10,000,000 fake ones.
In growing any audience, many will tell you that it is important to "build up the numbers." There’s this mistaken idea that if you get as many people as possible to follow your brand, all your growth, production, prosperity, advancement, productivity and success issues will be solved. I say, build up your engagement. Build up your real connections. Build up loyal supporters.
Am I saying that it isn't important to drive traffic to your online platforms? Of course not. I love that my two websites (GCRosarioGroup.com and GeorgeRosario.com) are outperforming sites that have spent a lot of money trying to draw people to them. I am proud that my consulting team at GC Rosario Group has helped companies like AXE Trailers, BrandStar, Darryl Davis' Power Program, Coldwell Banker, and others increase traffic to their websites. Having a massive quantity of followers will never hurt your brand, but making them quality followers will always lead to greater success.
I've always told people you should not focus on recruiting or chasing followers, because you then become the follower. It is far more important to attract followers. Traffic is a commodity in today's noisy world, that is worthless and means nothing if it doesn't lead to decisive, productive, authentic, communicative action. So instead of focusing on quantity, my team focuses on getting you quality and therefore measuring the ROI per follower. Don't just have the audience. Learn how to monetize the audience by authentically engaging your audience.
Startups often fall into the numbers game, but they are not exclusively guilty of this. There are celebrities that fall apart if they lose a few thousand followers on their social media, but who never actually interact with these followers. There are politicians who think that the number of followers on their social media accounts will translate into voters. Did you know that both President Donald J. Trump and President Joe Biden had just as many haters following them on social media as they had fans? As a matter of fact, the Kardashians have more haters following them on social media than they have fans!
Meanwhile, Great American Media which owns Great American Family, Great American Living, and a slew of other Christian, faith-based, family friendly, non-compromising programing platforms that are quickly climbing the success ladder of today's entertainment media scene. See, in a space where most programming has gone far-left liberal, adopting the woke, cancel culture mentality, the folks at GAC Media, LLC*, led by private equity investor Tom Hicks, and William J. "Bill" Abbott (former President and CEO of Crown Media Family Networks, the parent of Hallmark Channel and Hallmark Movies & Mysteries), have taken a brave stand against the norm. These folks took a leap of faith (literally), not focused on acquiring fake followers. They went against the current flow in the entertainment business to offer the American public a more wholesome alternative the whole family can enjoy.
GAC Media LLC, dba Great American Media Owns of Great American Family & Great American Living
*GAC Media, LLC, doing business as Great American Media, is a Fort Worth, Texas-based media company, and owner of the U.S. cable networks Great American Family and Great American Living. You can learn a lot more about this wholesome American love project at Great American Community.
Stop worrying about the number of followers and focus more on the number of authentic followers who are actually interacting with you. If you have 1,000,000 followers on Instagram but only 1% interacts with you (like, share and comment), you probably bought most of your followers. If someone likes your stuff, like theirs, share theirs, connect with them, comment on their posts, and if possible, support their business, organization, etc., if it aligns with your own values, mission and vision.
1,000,000 Followers Who Do Not Engage With You Are Nothing More Than Online Noise.
Whether you are offering a physical product or a service, at the end of the day you are selling trust in your brand. So find the most productive way to offer your product or service, and make sure your customers and clients are satisfied. Let them be your walking billboard and let them build your traffic for you.
The above advice is true for business, political campaigns, churches, schools, etc. Any business or service endeavor that depends on your ability to convince people to choose you over the competition will rely on authentic engagement over fake numbers.
- Truth #2: Let them buy your brand's culture before they buy your product or service.
Candace Cameron Bure, Executive, Producer & Actress at GAC Family & Sibling Channel GAC Living
Before you launch your brand, make sure you know what your brand stands for. For example, Candace Cameron Bure, the refreshing Christian face of the GAC Media, LLC, doing business as Great American Media has made it perfectly clear that her brand stands for traditional Christian values. While some are expressing opposition to what they call "non-inclusive programming", the vast majority of Americans are supportive of the networks move away from the wokeness norm in today's woke media world, and are in favor of it's non-compromising dedication to Christian, Bible-based principles.
Kirk Thomas Cameron (Born October 12, 1970) American Actor and Evangelist
Her brother, Kirk Cameron is also on a faith-based journey. Kirk Cameron is known by millions as “Mike Seaver” from the 1980’s hit sit-com, GROWING PAINS. Since then, he’s invested his time and energy into faith and family-focused films, television shows, and live events. These projects include FIREPROOF -the marriage-centered film that became the #1 inspirational movie of the year. (taken from his website).
CONCLUSION:
Know what your brand stands for. Stand firm on your beliefs, your mission statement and your values. Push past the opposition. Be brave enough to go against the norm, if it is not flowing in the direction of what God has assigned for you in your life. Stay true and authentic to who you are, and who you have been called to become. The right followers will find a path or build a bridge to you and your brand will find sustained success. Don't just seek fame. Strive to be preferred.
ABOUT THE AUTHOR:
George L. Rosario aka #GeorgeTheSpeaker
George L. Rosario is a Brooklyn NY born & raised businessman & entrepreneur turned consultant. He started GC Rosario Group with his lovely wife Claudia. With over 30 years of service to the marketplace in NYC, George has relocated and been graciously adopted by the business community of South Florida. He now travels the country helping businesses and organizations thrive in today’s noisy environment. The post-Covid era forced many to close their doors, but also opened new doors of opportunity, growth and prosperity for innovative thinkers. George & Claudia Rosario help companies, businesses, organizations and teams develop the necessary skillset and plan of action to not just survive, but thrive in this new world. GC Rosario Group helps both secular and Christian based institutions meet their goals. #GeorgeTheSpeaker #GCRosarioGroup
RSS Feed
